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    BEST SELLER

    HUEGUARD® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

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    HUEGUARD® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description

    A skin-loving, lightweight mineral SPF 50 Skin Tint with flexible, light to medium buildable coverage.

    Key Benefits

    • Light-medium buildable coverage
    • Mineral SPF 50
    • Lightweight, non-greasy texture
    • Powered by skincare actives to hydrate, protect, and smooth skin
    • Water + sweat resistant for 80 minutes

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly, Non-Comedogenic, 100% PCR tube

    Key Ingredients

    • Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
    • Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
    • Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
    • Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

    Clinically Proven

    • 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
    • 97% agree skin looks smoother, more even-toned, and pores are less visible*
    • 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

    *Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

    How to Apply

    Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

    Awards
    BEST SELLER

    Superhue® Brightening Eye Cream

    Out of Stock

    Size: 0.5 fl. oz. / 15 mL
    SUPERHUE® Brightening Eye Cream
    Description

    THE dark circle eye cream, powered by hyperpigmentation-targeting actives like Niacinamide, Caffeine, and Vitamin C to calm and firm.

     

    Made with a cooling applicator to boost circulation.

    Key Benefits

    • Instantly brightens and depuffs
    • Made with ingredients known to fade the appearance of hyperpigmentation over time
    • Boosts circulation with cooling tip
    • Hydrates and smooths fine lines
    • Primes eyes for makeup

    Key Ingredients

    • Niacinamide: Helps improve uneven skin tone and strengthen the skin barrier
    • Vitamin C: Helps to brighten and balance uneven skin tone while boosting collagen production
    • Caffeine: Boosts circulation, firms skin, and helps to reduce the appearance of puffiness and dark circles

    Clinically Proven

    Real Results*
    • 94% agreed eyes looked more radiant
    • 91% said eyes looked brighter and less puffy
    • 88% said dark circles were less visible


    *Self-assessment of 32 users after 4 weeks

    How to Apply

    Apply with the cooling copper applicator, and gently tap in using your ring finger. Use as a primer before color correcting makeup or concealer. Use both morning and night.

    Awards

    Winner of Cosmopolitan's Holy Grail Beauty Awards 2023

    TikTok Favorite

    HUEGLOW Liquid Highlighter Drops

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    HUEGLOW Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Awards

    Rays Copper Eye Masks

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    Rays Copper Peptide Eye Masks
    Description

    Cooling eye masks that help soothe, brighten and nourish undereyes.

     

    Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

    Key Benefits

    • Brightens
    • Depuffs
    • Helps to reduce the appearance of fine lines and wrinkles
    • Hydrates

    Key Ingredients

    Copper Peptides: Boost collagen production

    Banana Extract: Depuffs and delivers gentle, brightening AHAs

    Bakuchiol: Reduces the appearance of fine lines

     

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

    Awards

    HUESKIN Hydrating Serum Concealer

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    Size: 0.1 fl oz / 4 mL
    HUESKIN Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Awards

    Winner of GQ's Grooming Awards 2023

    Winner of Beauty Innovation's Awards 2023

    AWARD WINNER

    SUPERHUE® Hyperpigmentation Serum Stick

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    SUPERHUE® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Awards

    Winner of Essence's Best in Black Beauty Skincare Awards 2022

    BEST SELLER

    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

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    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    HUEGUARD® 3-in-1 does it all: 100% mineral SPF 30, moisturizer, and primer that hydrates, blurs, and protects—every day, everywhere.

    Key Benefits

    • Multitasking 3-in-1 Sunscreen, Moisturizer, & Primer in one
    • 100% Mineral SPF 30 with 18.23% Zinc Oxide
    • Protects from UVA/UVB rays and blue light
    • Hydrates skin + blurs imperfections
    • Works head-to-toe and all year round

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly, Non-Comedogenic, 100% PCR tube​

    Key Ingredients

    • Zinc Oxide 18.25%: Weightless, non-nano zinc. Active Ingredient

    • Bisabolol: antioxidant properties that help to soothe skin and reduce inflammation

    • Sea Buckthorn (hippophae rhamnoides) Oil: helps retain moisture, repair itself + boost collagen production

    • Ground Cherry Extract (physalis alkekengi calyx): plant extract has a potent calming effect on skin as well as offering antioxidant benefits to skin

    • Vitamin E: antioxidant, helps retain moisture, defend from pollution and other environmental stressors

    Clinically Proven
    How to Apply

    Apply a generous amount* to your face, neck, and wherever else you want sun protection. HUEGUARD® 3-in-1 Mineral SPF 30 can be used head to toe, year-round, alone or under makeup. Reapply throughout the day and after being in direct sunlight.

    *1/4 teaspoon (face only) or 1/2 teaspoon (face and neck) is recommended by the FDA for adequate sun protection. This equates to the length of two fingers’ worth of product (index and middle fingers) for face and neck coverage. This is a general recommendation—use your own discretion based on your skin’s needs and sun exposure.

    Awards

    Winner of WWD Editor's Choice SPF Awards 2025

    Winner of Chatelaine's Beauty Awards 2024 - Best Facial Sunscreen for Dark Skin

    BEST SELLER

    HUEBEAM® Gradient Blushing Bronzer

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    HUEBEAM® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Awards
    BEST SELLER

    HUEGLOW Liquid Highlighter Drops - Mini

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    HUEGLOW Liquid Highlighter Drops - Mini
    Description
    Key Benefits
    Key Ingredients
    Clinically Proven
    How to Apply
    Awards
    NEW SHADES

    HUEBEAM® Gradient Blushing Bronzer

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    HUEBEAM® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Awards