Our 2025 Launches

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    HUESTICK® Complexion Stick

    SHADES:
    Size: .34 oz / 11g
    HUESTICK® Complexion Stick
    Description

    Medium-to-full buildable coverage that smooths, blurs, and leaves a soft matte finish, all in one multitasking stick. Its creamy, buildable formula feels like second skin and treats your complexion with skincare benefits. In 20 shades made for real skin tones and undertones, there’s a hue made just for you.

    Key Benefits
    • Buildable, medium-to-full coverage
    • Lightweight, second-skin feel
    • Supercharged with skincare
    • Blurs + smooths skin with a soft matte finish
    • Multi-functional + portable for quick touch-ups
    • Inclusive shade range
    Key Ingredients
    • Ceramides – Strengthen skin barrier and boost hydration.
    • Squalane – Lightweight moisture that smooths skin.
    • Hyaluronic Acid – Hydrates, soothes, and plumps skin.
    • Vitamin C – Brightens, evens tone, and defends against free radicals.
    • Goji Berries – Antioxidant-rich to moisturize skin and prevent dark spots.
    Clinically Proven
    • Up to 12 hours of clinically-proven, long-lasting makeup wear*
    • 100% said the formula feels creamy, silky, and lightweight on the skin — so comfortable, it felt like they weren’t wearing any makeup at all.**
    • 97% saw an immediate improvement of their skin’s appearance after using this product*
    • 97% said skin looks healthier after continued use of the product over time**

    *Based on a consumer study with 34 participants after 12 hours of wear

    **Based on a consumer study with 34 participants after 2 weeks of wear

    How to Apply

    Swipe onto skin. Blend using your fingers or a brush.

    Awards
    NEW

    Ritual Mist Prep, Set & Refresh Spray

    Size: 3.38 fl oz/100 mL
    Ritual Mist Prep, Set & Refresh Spray
    Description

    It’s more than a mist— it’s a ritual. Set your makeup, and the tone for your day, with this refreshing setting spray. Keeps your look locked in for up to 16 hours while controlling shine. It's alcohol- and oil-free formula is waterproof and infused with hydrating Hyaluronic Acid and Lotus Water. Each spritz feels like a calming, fresh start. Perfect for on-the-go self care.

    Key Benefits
    • Locks makeup in place for up to 16 hours *
    • Alcohol and oil-free formula
    • Hyaluronic Acid + Lotus Water hydrate & refresh skin
    • Helps control shine
    • Waterproof*
    • Refreshing, perfect for self care on-the-go

    *Based on a clinical study conducted with 33 participants.

    Key Ingredients
    • Lotus Water - Soothes and plumps the skin
    • Hyaluronic Acid- Naturally hydrates
    • Calmandrin - Soothes inflammation and visibly reduces signs of aging.
    Clinically Proven
    • 16 hours of clinically-proven, long-lasting makeup wear*
    • Waterproof*

    • 97% agreed that Ritual Mist instantly made their makeup look flawless and feel locked in without feeling heavy or sticky**
    • 94% agreed that Ritual Mist keeps makeup looking fresh and in place all day long** and controls shine throughout the day**
    • 100% agreed that Ritual Mist feels weightless and breathable on skin**
    • 100% agreed that Ritual Mist helps skin feel hydrated and refreshed**

    *Based on a clinical study conducted with 33 participants
    **Based on a consumer study with 33 participants after 1 use

    How to Apply

    Shake well before use. Hold 8 to 10 inches away from face and mist in a circular motion. Can be used to prep, set, and refresh as your daily makeup ritual.

    Awards

    LEGACY Lash Volumizing & Lengthening Mascara

    SIZES:
    LEGACY Lash Volumizing & Lengthening Mascara
    Description

    Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

    Key Benefits
    • Mascara + lash serum hybrid nourishes lashes
    • Clinically proven to improve natural lash volume and length over time
    • Instantly volumizes, lengthens, and curls for all-day wear
    • Weightless + buildable without flaking, smudging, or irritating even the most sensitive eyes
    Key Ingredients
    • Natural Carnuba Wax: Enhances definition and length with a film from Brazilian Palm Trees
    • Olive & Green Coffee Extract: Known to promote hair growth and protect against oxidative stress.
    • Botanical Complex: Helps boost length and density with molecules from Hibiscus flowers, safflower florets, and sunflower oil
    Clinically Proven
    • +171% instant lash volume upon application*
    • +113% increase in natural lash volume over time**
    • 100% showed highly significant improvement in volume and length on lashes**

    *Clinical study with 33 users upon application

    **Clinical study with 33 users after 4 weeks of continuous use

    How to Apply

    To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.

    Awards

    HUEGUARD® Glotion Mineral Sunscreen Broad Spectrum SPF 50

    SHADES:
    HUEGUARD® Glotion Mineral Sunscreen Broad Spectrum SPF 50
    Description

    A lightweight, glowy tinted Mineral broad spectrum SPF 50 that hydrates, primes skin for makeup and leaves a radiant finish. Powered by an incredible blend of antioxidants to help brighten and neutralize uneven skin. Lightweight and tinted in two flexible shades for a natural skin-like finish.

    Key Benefits

    • Natural, radiant finish
    • Mineral Broad Spectrum SPF 50
    • Hydrates and primes skin
    • Weightless, non greasy formula
    • Powered by a blend of antioxidants to help brighten and neutralize uneven skin
    • Available in two flexible shades

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly

    Key Ingredients
    • Squalane: hydrates and boost moisturization to increase skin elasticity and suppleness
    • Blue Pea Flower Extract: powerful antioxidant helps improve skin, while soothing and reducing redness
    • Alpine Willowherb Extract: Soothes skin and fights free radicals.
    • Strawberry Fruit Extract: A vitamin C-rich antioxidant.natural resiliency & elasticity
    Clinically Proven
    How to Apply

    Apply a generous amount to your face, neck, and wherever else you want sun protection. HUEGUARD® Glotion can be used head to toe, year-round, alone or under makeup. Reapply throughout the day and after being in direct sunlight.

    Awards

    LEGACY Liner Liquid Kajal

    SHADES:
    Size: 0.5 mL / 0.01 fl oz.
    LEGACY Liner Liquid Kajal
    Description

    Introducing a precision liner that is quick-drying and smooth-gliding, providing you with a flawless look that stays in place all day long without smudging, running, or feathering. Its thin felt tip makes it easy to use, allowing you to create any look you desire, from a thin line to a bold and dramatic stroke.

    Key Benefits
    • All day wear
    • Highly-pigmented color, satin finish
    • Ultra-black, carbon black-free formula.
    • Flexible tip hugs lash line for easy application and total control
    • Made for sensitive eyes.
    Key Ingredients

    100% Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin aiding in providing a highly pigmented formula without using carbon black.

    Clinically Proven
    How to Apply

    Shake well before use. Glide the flexible tip along your lash line, gently hugging it for precise application. Allow 15 seconds for formula to dry down. Customize your look effortlessly, from subtle, thin lines to bold, dramatic strokes.

    Awards

    SOFTGLOSS Juicy Lip Gloss

    SHADES:
    SOFTGLOSS Juicy Lip Gloss
    Description

    Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.

    Key Benefits
    • Vegan
    • Clean
    • Cruelty Free
    • Buttery, non-sticky finish
    • Sheer to light pay off that is great on its own or layered over your favorite lipstick
    • Lips stay hydrated and nourished
    Key Ingredients

    Honeydew Heatwave & Raspberry Rose

    • Hyaluronic Acid provides advanced hydration
    • Coconut Oil nourishes and heals dry, chapped lips
    • Shea Butter creates a smooth, soft barrier and seals in moisture

    Coconut Water

    • Squalane hydrates & boosts moisture
    • Shea Butter creates a smooth, soft barrier and seals in moisture
    Clinically Proven
    How to Apply

    Swipe onto bare lips or layer over your favorite lipstick.

    Awards

    LEGACY Eyelash Curler

    LEGACY Eyelash Curler
    Description

    Unlock the ultimate in lash lift. Expertly designed with a wide, curved shape to reach every lash, it delivers an eye-opening, glamorous curl for all eye shapes. Featuring a thick, rounded hypoallergenic silicone pad for optimal hygiene and a marigold orange color for enhanced lash visibility, this curler creates intense, crease-free curls without sticking to your lashes.

    Key Benefits
    • Delivers an eye-opening, glamorous curl for all eye shapes
    • Wide, curved shape to reach every lash
    • Marigold orange color for enhanced lash visibility
    • Hypoallergenic silicone pad for optimal hygiene
    Key Ingredients
    Clinically Proven
    How to Apply

    Open eyes wide to center lashes onto the base of the curler pad. Gently squeeze handles and pump 3 times for the ultimate long lasting lift. Apply Legacy Lash Mascara for instant volume, length and curl.

    Awards