Clean, vegan, cruelty-free beauty made for all hues.

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    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

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    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    HUEGUARD® 3-in-1 does it all: 100% mineral SPF 30, moisturizer, and primer that hydrates, blurs, and protects—every day, everywhere.

    Key Benefits

    • Multitasking 3-in-1 Sunscreen, Moisturizer, & Primer in one
    • 100% Mineral SPF 30 with 18.23% Zinc Oxide
    • Protects from UVA/UVB rays and blue light
    • Hydrates skin + blurs imperfections
    • Works head-to-toe and all year round

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly, Non-Comedogenic, 100% PCR tube​

    Key Ingredients

    • Zinc Oxide 18.25%: Weightless, non-nano zinc. Active Ingredient

    • Bisabolol: antioxidant properties that help to soothe skin and reduce inflammation

    • Sea Buckthorn (hippophae rhamnoides) Oil: helps retain moisture, repair itself + boost collagen production

    • Ground Cherry Extract (physalis alkekengi calyx): plant extract has a potent calming effect on skin as well as offering antioxidant benefits to skin

    • Vitamin E: antioxidant, helps retain moisture, defend from pollution and other environmental stressors

    Clinically Proven
    How to Apply

    Apply a generous amount* to your face, neck, and wherever else you want sun protection. HUEGUARD® 3-in-1 Mineral SPF 30 can be used head to toe, year-round, alone or under makeup. Reapply throughout the day and after being in direct sunlight.

    *1/4 teaspoon (face only) or 1/2 teaspoon (face and neck) is recommended by the FDA for adequate sun protection. This equates to the length of two fingers’ worth of product (index and middle fingers) for face and neck coverage. This is a general recommendation—use your own discretion based on your skin’s needs and sun exposure.

    Awards

    Winner of WWD Editor's Choice SPF Awards 2025

    Winner of Chatelaine's Beauty Awards 2024 - Best Facial Sunscreen for Dark Skin

    AWARD WINNER

    SUPERHUE® Hyperpigmentation Serum Stick

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    SUPERHUE® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Awards

    Winner of Essence's Best in Black Beauty Skincare Awards 2022

    Rays Copper Eye Masks

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    Rays Copper Peptide Eye Masks
    Description

    Cooling eye masks that help soothe, brighten and nourish undereyes.

     

    Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

    Key Benefits

    • Brightens
    • Depuffs
    • Helps to reduce the appearance of fine lines and wrinkles
    • Hydrates

    Key Ingredients

    Copper Peptides: Boost collagen production

    Banana Extract: Depuffs and delivers gentle, brightening AHAs

    Bakuchiol: Reduces the appearance of fine lines

     

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

    Awards
    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    HUEBROW™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Awards

    Winner of The Zoe Report's 2024 Beauty Groundbreaker Awards

    Winner of Allure's Best of Beauty Awards 2023

    Winner of Pop Sugar's Beauty Awards 2023

    Winner of Cosmopolitan's Clean Beauty Awards 2023

    Winner of Pop Sugar's Beauty Awards 2022

    Duality Dual-Ended Fluffy Powder Brush

    Duality Dual-Ended Fluffy Powder Brush
    Description

    A silky soft dual-ended multipurpose brush with synthetic fibers that pick up the perfect amount of product— powder or cream.

     

    With a larger, fluffy end on one side that sweeps on powder for a beautiful natural finish, and a smaller, angled brush created for targeted placement to achieve more of a sculpted look, both for flawlessly blending your favorite makeup products.

    Key Benefits

    • Ultra-soft bristles 
    • Vegan synthetic fibers 
    • Can be used for different makeup products—whether powders or creams
    • Two ends for multi-uses

    Key Ingredients
    Clinically Proven
    How to Apply
    Awards

    Eye Smudge Brush

    Out of Stock

    Eye Smudge Brush
    Description

    An everyday eye brush that blends seamlessly.

    Key Benefits

    Perfect for blending and shaping, made with synthetic fibers and lightweight and perfect for on-the-go makeup.

    Key Ingredients
    Clinically Proven
    How to Apply
    Awards
    AWARD WINNER

    HUESTICK® All-over Color Corrector

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    Size: 3g / 0.1 oz
    HUESTICK® All-over Color Corrector
    Description

    A creamy multistick that color corrects, brightens, and balances the look of discoloration.

    This 3x award-winning formula is powered by hydrating Squalane, Hyaluronic acid, and Vitamin C + E for a smooth, blendable texture that neutralizes dark circles, hyperpigmentation, and redness.

    Key Benefits

    • Color corrects and neutralizes the look of discoloration before makeup

    • Creamy, blendable formula that layers seamlessly under concealer and foundation

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Clinically Proven
    How to Apply

    Swipe onto anywhere you have discoloration and blend with fingers or a makeup sponge. Follow with concealer or foundation.

    How To Choose Your Shade:

    • Origin (Orangey Red): Neutralizes dark circles and hyperpigmentation. Best for deep skin tones.

    • Rise (Terra Cotta): Neutralizes dark circles and hyperpigmentation. Best for medium skin tones.

    • Perk (Peachy Pink): Neutralizes dark circles and hyperpigmentation. Best for light skin tones.

    • Aura (Light Pink): Neutralizes dark circles and instantly brightens dull under-eyes. Best for fair skin tones.

    • Calm (Green): Neutralizes redness and irritation. Best for fair to medium skin tones.

    Awards

    3x Allure Best of Beauty and Hall of Fame winner for Best Multistick (2021, 2022, 2023)

    AWARD WINNER

    HUESTICK® Lip and Cheek Multistick

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    Size: 3g / 0.1 oz
    HUESTICK® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Awards

    Winner of Allure's Best of Beauty 2022 - Best Multiuse Stick

    Winner of Allure's Best of Beauty 2021 - Best Multiuse Stick

    Winner of Allure's Best of Beauty 2020 - Best Multiuse Stick

    HUEGLOSS High-Shine Lip Gloss

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    Size: 4.2 mL / 0.14 fl. oz
    HUEGLOSS High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Awards
    TikTok Favorite

    HUEGLOW Liquid Highlighter Drops

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    HUEGLOW Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Awards
    BEST SELLER

    HUEGLOW Liquid Highlighter Drops - Mini

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    SIZES:
    HUEGLOW Liquid Highlighter Drops - Mini
    Description
    Key Benefits
    Key Ingredients
    Clinically Proven
    How to Apply
    Awards